Individuals or companies who accumulate a group of domain names for resale are called Domainers. There are over 10,000 Domainers selling domain names. Those names produced over a billion dollars worth of sales in 2008. That’s a lot of money by anyone’s standards, so more people are turning to Domaining as a source of steady income. In order to be a successful, a fundamental strategy should be established. There are several strategies already in place that include Keyword Typo domains which generate traffic and have been sold for big bucks and Automatic Volume Buying, which uses software to search for domains that fit into a certain niche.

Trendwatching is another strategy that can pay off in a big way. Two or three niches are identified as having the potential of being a new technology or product that caters to the masses. Domain names are created for those niches and are held until the market becomes aware of their value. Another strategy used to create a lucrative business is known as Brute Force, which is sifting through thousands of domains using different search engines like AjaxWhois, dnScoop, Domain Tools and DigitalPoint. They examine domains using history, pagerank check, popularity, traffic and inbound links to determine the potential value of each individual name in certain markets.

Financing is an important issue as well. The best way to start a domaining business is to buy what you can immediately pay for, don’t finance names. Another financing technique is to add partners to diversify. Partners can increase capital and lower risks, but partnerships can be difficult, everyone has their own ideas about how to make a profit. A better strategy may be a joint venture where everyone’s thoughts and obligations are examined and accepted at the inception of the agreement.

Falling in love with a domain name is dangerous. Emotions can be expensive in business and this type of business is no exception. Stay away from domain names that include hyphens and digits, they tend to devalue the name. Create traffic by getting the names indexed into search engines by placing a link with relevant text on another related website. Forums are great places to trade information and interact with people but buying a domain with forum in the name is worthless without an actual site, unless a buyer is willing to turn it into a site.

Domaining full time is a business and should be handled like one. A legal enterprise, which limits personal liability and financial risks as well as tax liability, might be worth the investment. The successful Domainer operates a business with low overhead and keeps flipping names the same way a real estate agent sells properties, one at a time.

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