Internet domain names can be considered real estate because they function the same way property does in the real estate market. Some names are used to promote personal businesses or thoughts about the issues that make everyday life interesting and other domain names are used for domaining, which is developing, buying and selling sites to make a profit. It involves establishing a collection of domain names, which can include a variety of topics and criteria. These domain names include marketable groups of words that express a purpose or a product. Most of the domain names end in .com, because most web browsers fill in .com as the default when no extension is specified.

Individuals or companies who accumulate a group of domain names for resale are called Domainers. There are over 10,000 Domainers selling domain names. Those names produced over a billion dollars worth of sales in 2008. That’s a lot of money by anyone’s standards, so more people are turning to Domaining as a source of steady income. In order to be a successful, a fundamental strategy should be established. There are several strategies already in place that include Keyword Typo domains which generate traffic and have been sold for big bucks and Automatic Volume Buying, which uses software to search for domains that fit into a certain niche.

Trendwatching is another strategy that can pay off in a big way. Two or three niches are identified as having the potential of being a new technology or product that caters to the masses. Domain names are created for those niches and are held until the market becomes aware of their value. Another strategy used to create a lucrative business is known as Brute Force, which is sifting through thousands of domains using different search engines like AjaxWhois, dnScoop, Domain Tools and DigitalPoint. They examine domains using history, pagerank check, popularity, traffic and inbound links to determine the potential value of each individual name in certain markets.

Financing is an important issue as well. The best way to start a domaining business is to buy what you can immediately pay for, don’t finance names. Another financing technique is to add partners to diversify. Partners can increase capital and lower risks, but partnerships can be difficult, everyone has their own ideas about how to make a profit. A better strategy may be a joint venture where everyone’s thoughts and obligations are examined and accepted at the inception of the agreement. (more…)

What is ‘Search Engine Friendly’ web design? It means that special care is taken to ensure your website can be easily scanned and indexed by search engines. A search engine friendly websites allows search engines to easily jump from page to page of your website, read your website content, determine what keywords are relevant to your website, and then deliver search results accordingly. This is absolutely critical if ranking well in the search engines is important to you. It doesn’t mean that your website WILL rank well (there are many other factors that will influence this) – but it’s a great start: it means that your website CAN rank well and that there are no hurdles preventing it from doing so.

Search engine friendly web design is a very important element of search engine optimisation.
The 10 effective ways of Search Engine Friendly Web Design

1. Title tags should be UNIQUEYour website title tags should uniquely identify the content on any given page – title tags give search engines the first clue as to what this page is about. If you have an ecommerce website, then every single product page should have a unique title tag – ask your web developer to make sure this is generated automatically for you, it can make a big difference to ranking well for individual product names.
2. Make sure your website is easy to navigateYour menu should be obvious (at the top of the page) and straight forward. Avoid flash and javascript, desired mouse over effects should be able to be achieved using css. If you have a lot of deep level pages, then make sure you setup a sitemap and link to it from your home page so that the search engines can easy find it.
3. Content should be well structured and keyword richJust like users, Search engines like useful heading tags, bullet points, highlighted words and keyword rich content.
4. Be aware of keyword ‘cannibalization’This is when you target the same keywords across many different pages. In doing so, you water down the value of the keywords on any particular page and search engines can have trouble determining which page to display to searchers.
5. Update RegularlyA cms (content management system) or blog will enable you to keep your website up-to-date with fresh content. The more relevant the content you add, the more likely you will build natural links from other websites – link building is one of the most important elements of search engine optimization. By adding new content regularly, you also boost your keyword combinations and increase the chances of visitors finding you via long tail searches (search phrases that are typically longer and more specific than normal).
6. Clean layouts work bestThe cleaner the coding of your website, the easier it is for search engines to access your website content. CSS (Cascading Style Sheets) should be used for design implementation and all scripts should be contained in external files.
7. Avoid the excessive use of FLASH.There are many obstacles to achieving search engine friendliness in Flash websites, so use it sparingly. Flash can be great for creating some eye-catching ads or dynamic flair to your website but should not be heavily used.
8. Avoid embedding text in imagesSearch engines can’t read text that appears in an image – so you’re better off displaying your content in real text wherever possible. When it is necessary to embed text in images then ALT tags can be used to describe the content to search engines
9. Meaningful directory and file namesSomething like: www.clothes.com/jeans/levis/ is a lot more meaningful to search engines than www.clothes.com/index.php?cat=10&id=12. Your keywords should be included in directory and file names – this is another thing you can ask you web developer to generate automatically for you, it’s well worth the effort!
10. Link to your domain, not index.phpEvery-time you display a link to your home page, you should link to your full domain, not the file name. The number of pages linking to your home page (both external and internal) is an important element of seo, you don’t want to divide the total number of incoming links to your home page between 2 different links!

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